Our Commitment to Charity

Ever since we started back in the 1980s, we’ve been committed to supporting charities and sourcing our products sustainably. This deep-rooted commitment to community and care comes from the personal values of our founding family. And these values are at the very heart of how we manage our business. That’s why we introduced the Ahmad Tea Spread Kindness programme.

The Ahmad Tea Spread Kindness Programme

We believe that true kindness is unconditional. And so with every cup of tea that we make, we strive to make a positive impact and help those most in need. We do this by donating 20% of our profits to charity – spreading kindness around the world. You can find out more by reading our Corporate Social Responsibility report here .

Health

 

Improving care for patients in Sri Lanka and Iraq

 

Case study: The Razavi Project, Sri Lanka

 

In Sri Lanka, the risk of dying from non-communicable disease, such as cancer, is higher than in developed countries. And this terrible trend continues to grow, putting increasing pressure on health services.

 

With a little kindness…

 

Ahmad Tea has a shared history with Sri Lanka – beginning their sales 25 years ago with Ceylon tea. And feeling compelled to help in any way we could, we introduced the Razavi Project. This project improves the services and facilities at the National Cancer Institute – the only publicly-funded cancer hospital in Sri Lanka.

 

Read more on the Razavi Project

 

Community Management

Providing access to fresh water in North Africa

Case study: Community water management projects, Niger

 

Niger is a land-locked country that frequently suffers drought and relies massively on the Niger River for water. Fewer than 60% of residents have access to clean water.

 

With a little kindness…

 The Community water management projects:

• Improve the sustainability of water sources
• Improve water storage
• Offer water resource management

 

Read more on our Community water management projects.

Education programmes

Creating equal and fair access to quality education

Case study: Distance Learning Programme, Ukraine

 

UNICEF has described Ukraine’s education system as “in crisis”. Quality education is in decline, while for some rural students just getting to school is difficult. This has created an educational gap between schools and universities – depriving many young people of the chance to study at free-of-charge higher education institutes.

 

With a little kindness…

The Distance Learning Programme creates an exchange between schools and universities offering students learning through applied distance technologies.

 

Read more on our Distance Learning Programme

Child Welfare

Supporting orphanages across Asia and the Middle East

Case study: Socialisation Programme, Russia

 

The number of orphans in Russia doubled between 2003 and 2007 according to the Ministry of Health. These children leave orphanages having received little education and with poor social understanding and inadequate life skills. They’re not equipped for independent living and often end up living outside of Russian society.

 

With a little kindness…

The Socialisation Programme creates a lasting solution to help integrate orphaned young adults back into society.

 

Read more on our Socialisation Programme

Sustainability

For Ahmad Tea, sustainability means meeting our own needs without compromising the ability of future generations to meet their needs. This follows the UN definition.

 

Sustainability can take not only an environmental dimension but also a social and economic one. When we say our goods are sourced sustainably, we mean that we seek to employ sustainable practices across all these elements through many initiatives, from energy saving to recycling.

 

Environmental Sustainability in Production

Case study: Ahmad Tea’s production facilities in the UAE

The Middle East produces an estimated 150 million tons of solid waste annually and much of this is dumped untreated into makeshift landfills.

 

With a little kindness…

94% of Ahmad Tea teabags use 100% natural fibre suitable for home composting. We are taking steps to make this 100% using state-of-the-art equipment by the end of 2020. Also, recycled board is used for tea cartons and packing cases.

You can read more about this in our CSR report.