INSPIRING PEOPLE WHEREVER WE GO

Brew yourself your favourite blend and read about our efforts to help change lives of communities across the world.

This is a story that began a long time ago. As a young man, the father of the founders of Ahmad Tea set out to help as many people in need as possible. So instead of studying medicine, he chose commerce – and looked for ways to make money that he could give back through charity. It’s this philosophy which continues to drive us today.

 

OUR PURPOSE

To change lives across the world by inspiring acts of kindness. (No act of kindness is too small!)

 

OUR VISION

Improve the lives of communities across the world through projects to which we contribute. And to inspire others to be kind, too.

 

OUR MISSION

Source, blend, pack and deliver the best tea to consumers across the globe. This way, we can generate the resources needed to help and inspire as many people as possible.

 

We organise our corporate social responsibility efforts in to 3 pillars;

SUPPORTING OUR COMMUNITIES

This first pillar includes a number of initiatives that improve the lives of people around the world. The scope of this pillar is enormous, covering everything from health projects like the creation of a new hospital in Sri Lanka, to community causes such as improving water provision in Niger and supporting orphans in Russia and Ukraine.

CSR Report 2019 (page 7)

RESPONSIBLE SOURCING

As members of the Ethical Tea Partnership, we contribute to activities that ensure we stay true to our second pillar, Responsible Sourcing. This includes work to improve human rights, working conditions and sustainability throughout the tea value chain. Because ensuring our products are sourced in a responsible and sustainable way is not only vital for the survival of our business, but also for the long-term viability of the planet on which we all live.

CSR Report 2019 (page 21)

SUSTAINABILITY AND THE ENVIRONMENT

Our third pillar requires reducing the impact our business has on the planet. Throughout the last year, we have worked to make the activities we undertake even more environmentally friendly. It’s all part of our commitment to minimise our impact.

CSR Report 2019 (page 23)