At Ahmad Tea, we are committed to sharing our love for high-quality tea and celebrating all tea cultures. This passion was at the heart of one of recent events, held in collaboration with our distributor in the Czech Republic, Big Shock S. R.O. At the event, we invited Josef Maršálek, the pastry chef, brand ambassador and judge for the Czech version of The Great British Bake Off. The event, which gained significant media attention, highlighted not only our tea expertise but also showcased a special campaign featuring Josef’s journey through Sri Lanka, discovering the roots of exceptional Ceylon tea.

Inspiring our love of tea

The event had two clear goals. The first was to introduce Ahmad Tea as a brand deeply rooted in tea expertise, while emphasising our commitment to quality and authentic tea experiences. To achieve this, we offered a special presentation of five of our finest black teas, paired with an interactive workshop led by Dominic Marriott, one of our senior tea tasters from England.

The second objective was to unveil our new campaign, featuring Josef Maršálek and his fascinating journey to Sri Lanka. As an internationally celebrated pastry chef, Josef explored the origins of quality Ceylon tea, learning about its cultivation, history, and the unique factors that make Ceylon tea so prized. His insights, shared with journalists during the event, gave attendees a deeper understanding of the craftsmanship behind each cup of tea.

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Sharing our love of black tea

As one of the most beloved tea brands for black tea in the Czech Republic, we wanted to showcase the diversity and richness of black tea, which is central to our product range. Attendees were introduced to five signature Ahmad Tea black teas: Earl Grey, English Breakfast, English Tea No.1, Ceylon, and Darjeeling. Through an interactive tasting session, they learned how tea tasters evaluate different teas based on aroma, taste, and appearance.

This workshop was a unique opportunity for the media to experience firsthand what makes Ahmad Tea’s blends stand out in a crowded market. Each of the teas presented told a story of careful selection and blending by our tea masters, reinforcing our commitment to delivering an exceptional tea experience.

Josef Maršálek’s Journey to Sri Lanka

During Josef Maršálek’s recent trip to Sri Lanka, he not only explored the tea estates but also immersed himself in the local culture, which inspired new tea-infused recipes that he shared with event attendees. At the event, he served two desserts—a traditional Sri Lankan sweet called Kokis, and biscuits with a creamy Ceylon tea filling.

These delicious recipes, will be featured in the upcoming autumn campaign for the Czech Republic, they beautifully illustrate the versatility of black tea in both drinks and desserts.

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