DIRECT ACTION FOR DIRECT NEED

OUR MISSION TO
INSPIRE KINDNESS

At Ahmad Tea we are guided by a fervent belief in our responsibility to give unconditionally, with kindness and respect, to people all over the world. It is our mission to act in such a way that we inspire kindness in others, too. We are constantly seeking new ways for our ethical values to be applied in our business practices so we can give back to those who need it most.

THE HOUSE OF TEA

We call our sustainability platform our ‘House of Tea’, focusing our efforts principally on four Sustainable Development Goals, which, in turn are supported by four activation pillars.

Select a Pillar to find out more

LATEST NEWS

SUSTAINABILITY REPORT 2021/22

Our Sustainability Report for 2021/2022 shows the highlights of our community, sustainability and responsible sourcing work.

Ahmad Tea Sustainability Report 2021

 

“The future has already arrived.
It’s just not evenly distributed yet.”

William Gibson

FOUR WAYS WE INSPIRED OUR KINDNESS

Global community
THINKING OF OTHERS

GLOBAL COMMUNITY

Supporting Ahmad Tea communities is integral to our Inspiring Kindness Mission. We have focused our efforts on health projects and community causes in places where we saw the need was the greatest.

Global Community
ETHICAL PROCESSES IN ACTION

RESPONSIBLE SOURCING

The second pillar is Responsible Sourcing, minimising our impact on the environment around us and the planet as a whole. Responsible Sourcing improves human rights, working conditions and sustainability throughout the tea value chain.

Responsible Sourcing
Responsible sourcing Environment
FORWARD THINKING

ENVIRONMENT

Our third pillar is the Environment, striving to be more earth-friendly and show leadership in overcoming threats to our planet. The pillar also covers our commitment to reducing the impact our business has on the planet.

Environment
HELP OTHERS

GOVERNANCE

The fourth pillar is Governance, which supports all partners and distributors as stakeholders in the brand. The unique partnerships we share with our distributors enable us to identify critical needs in their countries.

Governance
Governance