Catching up with professional musician, Jaleesa Gemerts, the amazing drummer from the What It Takes campaign for a brew and a chat about life as an artist.
What inspired you to get involved in Ahmad Tea’s What it Takes campaign?
I’m Jalessa Gemerts and my passion in life is the drums. Making people happy is very important to me, and drumming is part of that. I moved from Amsterdam to London in 2012 to study music and I started playing the drums at 14. I went to a music school and dived head-first into the city’s music scene. I played the drums for George Ezra’s hit single ‘Shotgun’ and have played sessions for various artists like Brian Eno, Kari Faux, Max Milner, (The Voice semi-finalist), Rina Mushonga and Petite Noir.
I love to see people moving to my beats and I think if people aren’t moving, I’m doing something wrong. I feel very calm when I play and I can really lose myself to the music.
Having artists in the world is very important as it is the way for different people to express themselves.
As soon as I heard about Ahmad Tea’s What it Takes campaign I wanted to get involved. I’m hoping that by sharing my journey as an artist, it will inspire other people to enjoy and explore their creative passions.
What do you think are the attributes of a successful artist?
For me, being a successful drummer isn’t just about performing. It’s about all the hours, days, weeks, years when I’ve practiced and got slowly better. It’s that dedication which has made me the artist I am today.
To be an artist you need to be passionate and consistent and to keep going. The more you try, the more people will hear about your art and may be moved by it.
What’s your favourite tea and why?
I absolutely love herbal infusions like Rosehip, Cherry & Hibiscus, especially in the wintertime – they are really comforting and give me a pick-me-up on rainy days.
How has the campaign affected your life?
It was very exciting filming the commercials and telling my story. I suppose it’s always nice to be able to talk about what you love doing and explain that there’s far more to what you do than meets the eye. In the same way, I found hearing about the other artists in the campaign really interesting and learning that, although what we do is so different, we all have the similar drive and passion to go beyond our comfort zones.
Ahmad Tea wins gold at EcoVadis
We are celebrating our global processing and distribution plant in UAE winning a gold award from EcoVadis. The EcoVadis rating analyses a company’s environmental, labour…
All About the Tea Taster
Revealing the people and processes behind our favourite blends. In this journal we’ll reveal some of the unsung heroes behind our favourite brews - the…
University of Bristol Student Interview
An interview with the Ahmad Tea University of Bristol Scholarship student, sharing their progress so far.
World Health Day: Spotlight on Assam
Celebrating World Health Day & our Assam Project with Children in Need India, which focuses on maternal and infant health as well as childhood nutrition.
Celebrating World Water Day 2022
This year we are celebrating the success of our clean water project in Niger, a landlocked country in Africa which is affected by persistent drought.
International Women’s Day 2022: Women’s Resilience in Niger
For International Women’s Day 2022, Ahmad Tea is celebrating women’s resilience and exploring how the water project with Oxfam has empowered women in Niger, Africa.
Loose Leaf Tea vs Teabags – Which one is Best?
Shedding some light on the age-old debate. in this blog we’ll look into the differences and things to consider - then you can decide for…
Building the Razavi Medical Complex, Sri Lanka
On World Cancer Day 2022 we look back on the Razavi Medical Complex cancer hospital project, funded by Ahmad Tea, and celebrate its success.
The growth of the alcohol-free movement
With the Dry January 2022 under way, we explore the growth of the alcohol-free movement and identify the opportunities for tea companies.