Catching up with professional musician, Jaleesa Gemerts, the amazing drummer from the What It Takes campaign for a brew and a chat about life as an artist.
What inspired you to get involved in Ahmad Tea’s What it Takes campaign?
I’m Jalessa Gemerts and my passion in life is the drums. Making people happy is very important to me, and drumming is part of that. I moved from Amsterdam to London in 2012 to study music and I started playing the drums at 14. I went to a music school and dived head-first into the city’s music scene. I played the drums for George Ezra’s hit single ‘Shotgun’ and have played sessions for various artists like Brian Eno, Kari Faux, Max Milner, (The Voice semi-finalist), Rina Mushonga and Petite Noir.
I love to see people moving to my beats and I think if people aren’t moving, I’m doing something wrong. I feel very calm when I play and I can really lose myself to the music.
Having artists in the world is very important as it is the way for different people to express themselves.
As soon as I heard about Ahmad Tea’s What it Takes campaign I wanted to get involved. I’m hoping that by sharing my journey as an artist, it will inspire other people to enjoy and explore their creative passions.
What do you think are the attributes of a successful artist?
For me, being a successful drummer isn’t just about performing. It’s about all the hours, days, weeks, years when I’ve practiced and got slowly better. It’s that dedication which has made me the artist I am today.
To be an artist you need to be passionate and consistent and to keep going. The more you try, the more people will hear about your art and may be moved by it.
What’s your favourite tea and why?
I absolutely love herbal infusions like Rosehip, Cherry & Hibiscus, especially in the wintertime – they are really comforting and give me a pick-me-up on rainy days.
How has the campaign affected your life?
It was very exciting filming the commercials and telling my story. I suppose it’s always nice to be able to talk about what you love doing and explain that there’s far more to what you do than meets the eye. In the same way, I found hearing about the other artists in the campaign really interesting and learning that, although what we do is so different, we all have the similar drive and passion to go beyond our comfort zones.
Alice Kinsella: Why Little Acts of Kindness Matter
We asked Alice Kinsella, our brand ambassador and elite gymnast, why spreading kindness matters to her.
Finding innovative food & drinks products for your shop
If you are a retail food and drinks buyer and are looking for some advice on how to introduce new products and retail experiences into…
World Water Day 2021
We have extended our 10-year journey with Oxfam to provide clean water to tens of thousands in Niger. Read more about the renewed project.
International Women’s Day – Assam Outreach Campaign
On International Women’s Day 2021 we shine a light on the Assam outreach campaign, supporting women and mothers within the tea industry.
World Book Day – Book & Blend
We are donating books to World Book Day and asking Instagram users to share their favourite book and blend. Read more...
Ahmad Tea CSR Report 2020
We are delighted to share our CSR report for our community, sustainability and responsible sourcing work in 2020.
Alice Kinsella – How to get a good night’s sleep
Our global ambassador, elite gymnast Alice Kinsella shares her tips on getting that all-important rest.
Guest blog: Top tips on how to avoid afternoon tea faux pas
When it comes to afternoon tea, there’s a right way and a wrong way. That’s according to the Afternoon Tea Expert...
Introduction to Alice Kinsella: Ahmad Tea’s New Ambassador
Getting to know elite gymnast, Alice Kinsella, as she shares her tips for achieving your goals in 2021.