Our Senior Tea Taster explores what being a tea artist means to him and gives his take on the What It Takes campaign.

Tell us about yourself!

I’m William and I am Ahmad Tea’s Senior Tea Taster. Every day I taste up to 500 cups of tea each day to ensure that all our blends are of the highest quality and the taste is consistent.

I just love tea. I love the smell and flavour of it and it’s a drink that I cherish every day. I’m so lucky that I ended up earning a living from it.

My earliest memories of tea came when I was a very young boy. Two of the jobs that I had to do were to light the fire and make the tea. It was the smell of the freshly made tea and the coal burning from the fire they’re still with me today.

My role at Ahmad Tea is to create a tea selection of the highest quality teas. I work hard to make sure that every blend is as consistent as the last one.

I believe that tea blending is an art. It’s constant trial and error. Sometimes you can select the two best tasting teas and when you put them together they clash. But when you create the perfect blend – there’s no other way to describe it other than euphoria!

What do you think are the attributes of a successful artist?

To be an artist takes a huge amount of dedication, passion and determination at wanting to achieve something at the highest level. It doesn’t come without a lot of hard work.

What’s your favourite tea and why?

This is such a hard question for me but if I had to choose one it would be an English Breakfast blend because of the richness of the taste and floral undertones when you add in a touch of milk. For me, it’s perfect.

Alice Kinsella talks about the favourite Ahmad tea blend talks about the favourite Ahmad tea blend
Alice Kinsella talks about the favourite Ahmad tea blend talks about the favourite Ahmad tea blend
Alice Kinsella talks about the favourite Ahmad tea blend talks about the favourite Ahmad tea blend
Alice Kinsella talks about the favourite Ahmad tea blend talks about the favourite Ahmad tea blend

What does being a part of the What It Takes campaign mean to you?

It has been wonderful to meet other individuals who care so much about their art and have really found their calling. I especially loved meeting Kyle (Barnes, portrait painter) who clearly has such a strong fascination with people and faces – you can really see that passion and effort in his paintings.

Like Jaleesa, Alice and myself, he knows that getting it right doesn’t happen overnight. Like the best tea blend, a painting tells a story – it’s a collection of tiny parts and moments that add up to something beautiful, just like a real human being I suppose.

Alcohol Free Celebration

With the Dry January 2022 under way, we explore the growth of the alcohol-free movement and identify the opportunities for tea companies.

06.01.22 CONTINUE READING
Spices of Christmas

A spicy twist on Christmas for 2021, we're bringing you 'Spices of Christmas' - six recipes from around the world paired with Ahmad Tea wintery…

13.12.21 CONTINUE READING

Ahmad Tea is celebrating winning four prizes at the EVCOM London Live & Film Awards for the ‘What It Takes’ ad campaign.

02.12.21 CONTINUE READING
RBL Tea Pairing

To celebrate the launch of the Royal British Legion's Centenery Cookbook, author John Pullen joined the Ahmad Tea tasters and challenged them to pair teas…

09.11.21 CONTINUE READING
World Water Day: Extending our 10-year journey with Oxfam to provide clean water in Niger

At Ahmad Tea we recognise that access to clean water is a fundamental human right and as the temperature rises, the time to act is…

28.10.21 CONTINUE READING
Galerie du Thé- Ahmad Tea new luxury tea brand

Unveiling a new range of rare luxury artisan teas from the world's most sought after tea gardens.

29.09.21 CONTINUE READING
International elite gymnast Alice Kinsella

Celebrating Alice Kinsella’s bronze at Tokyo 2020 we take a look at her career so far by numbers.

07.09.21 CONTINUE READING
Tokyo-Skyline Photo by ian on Unsplash

As our global brand ambassador and elite gymnast, Alice Kinsella, prepares for the biggest challenge of her career so far, we take a look some…

23.07.21 CONTINUE READING
Alice Kinsella – How To Stay Positive

For an elite gymnast, staying positive is essential. Our brand ambassador Alice explains how she stays motivated and driven.

29.06.21 CONTINUE READING

Explore our exclusive range of teas!

DISCOVER MORE