Ahmad Tea is celebrating winning four prizes at the EVCOM London Live & Film Awards for the ‘What It Takes’ ad campaign.
The global above-the-line advert won Gold in ‘Cinematography’ and ‘Best Digital Campaign’ categories, Silver in ‘Brand Amplification’ and Bronze in ‘Best Social Campaign’.
The iconic campaign, created by The Edge Picture Company, explores the years of dedication, passion and commitment it takes to become a master of your art.
The advert, that launched in 2019/20 follows four artists; a painter, a musician, and a gymnast, juxtaposed with Ahmad Tea’s Senior Taster. It shows that they all share the same discipline and passion to become an expert in their art.
Here’s a reminder of the advert.
Tracey Wakelin, Ahmad Tea Head of Marketing said, “We are thrilled to have come away with so many awards at such a prestigious event.”
“What It Takes is all about overcoming obstacles to achieve something special. So it’s fitting that our months of hard work, alongside the fantastic team at The Edge, have been recognised. We’re immensely proud of the campaign and delighted that it has driven such strong results within so many of our markets around the world.”
The EVCOM London Live & Film Awards celebrate outstanding achievement in the craft and production of corporate films with an emphasis on showcasing British-made corporate film to international audiences.
The awards ceremony, held at the May Fair Hotel, London, was attended by some of the UK’s best film houses with big corporations up for awards, including HSBC, Unilever and Deloitte.
This latest win adds to the ‘What It Takes’ campaign’s awards collection, having achieved Silver for ‘Brand Image’ at the New York Festivals TV & Film Awards in October.
To find out more about the ‘What It Takes’ campaign and watch its stars’ stories visit this page
More about the EVCOM London Live & Film Awards can be found here.
Pennie Doddington – Data Systems Project Manager
This month, we were delighted to spend some time with Pennie Doddington, Ahmad Tea's data analyst. She's known for her…
Dominic Marriott – Senior Tea Taster
Dominic Marriott, is Ahmad Tea’s Senior Tea Taster and holds one of the most important roles in the company, we…
Adam Nawrocki – Logistics Manager
This week our employee spotlight falls on Adam Nawrocki. Adam is Ahmad Tea’s Logistics Manager and he plays a pivotal…
The Perfect Summer Dessert – Strawberry Cheesecake paired with English Breakfast Tea
This Summer we’ve teamed up with Eileen, an Afternoon Tea Expert who has suggested the perfect Summer time dessert recipe…
The Perfect Cucumber Sandwich and Earl Grey Tea Combination
The perfect addition to an afternoon tea, cucumber sandwiches and Earl Grey tea. We'll show you how to make the…
We’ve won again
We are delighted to announce that we have won another six stars from the Great Taste Awards, the Oscars of…
DR. ALI AFSHAR – DIRECTOR
This month, we enjoyed a pot of tea with one of Ahmad Tea’s Directors, Dr Ali Afshar. He shared his…
Miranda Bland – UK Sales Coordinator
Meet Miranda Bland, Ahmad Tea's UK Sales Coordinator and Receptionist. Discover her love for Ahmad Tea and favourite cuppa.
Tips for Healthy Digestion: Guest Blog
Tips for a healthy digestion in this guest blog. Learn how to improve digestive health through making changes to your…