Ahmad Tea is celebrating winning four prizes at the EVCOM London Live & Film Awards for the ‘What It Takes’ ad campaign.

The global above-the-line advert won Gold in ‘Cinematography’ and ‘Best Digital Campaign’ categories, Silver in ‘Brand Amplification’ and Bronze in ‘Best Social Campaign’.

Ahmad Tea & Edge Pictures Collecting EVCOM Awards

The iconic campaign, created by The Edge Picture Company, explores the years of dedication, passion and commitment it takes to become a master of your art.

The advert, that launched in 2019/20 follows four artists; a painter, a musician, and a gymnast, juxtaposed with Ahmad Tea’s Senior Taster. It shows that they all share the same discipline and passion to become an expert in their art.

Here’s a reminder of the advert.

Tracey Wakelin, Ahmad Tea Head of Marketing said, “We are thrilled to have come away with so many awards at such a prestigious event.”

“What It Takes is all about overcoming obstacles to achieve something special. So it’s fitting that our months of hard work, alongside the fantastic team at The Edge, have been recognised. We’re immensely proud of the campaign and delighted that it has driven such strong results within so many of our markets around the world.”

Alice Kinsella Smiling With Jasmine Green Tea
Jaleesa Gemerts, the amazing drummer from the What It Takes campaign for a brew and a chat about life as an artist.
Jaleesa Gemerts, the amazing drummer from the What It Takes campaign for a brew and a chat about life as an artist.
Alice Kinsella talks about the favourite Ahmad tea blend talks about the favourite Ahmad tea blend

The EVCOM London Live & Film Awards celebrate outstanding achievement in the craft and production of corporate films with an emphasis on showcasing British-made corporate film to international audiences.

The awards ceremony, held at the May Fair Hotel, London, was attended by some of the UK’s best film houses with big corporations up for awards, including HSBC, Unilever and Deloitte.

This latest win adds to the ‘What It Takes’ campaign’s awards collection, having achieved Silver for ‘Brand Image’ at the New York Festivals TV & Film Awards in October.

To find out more about the ‘What It Takes’ campaign and watch its stars’ stories visit this page

More about the EVCOM London Live & Film Awards can be found here.

Amir Bagheri, Head of Channel Strategy at Ahmad Tea explains his plans for the business and how an expedition to the Alps in the Summer…

Christmas Offering 2022

Ahmad Tea is delighted to unveil its new Christmas gift selection for 2022. with tea treats galore for everyone to enjoy.

Chocolate Cake & Darjeeling

Celebrating National Chocolate Week with our Chocolate & Tea Pairings. Pair our delicious teas with tasty chocolate treats.

Tea Unites Us

During Sober October we explore 5 reasons to be tea-total and swap booze for brews.

UAE Warehouse

Sustainability initiatives at Ahmad Tea global production facility in UAE - described by the team that makes them happen.


Talking to brand ambassador, Alice Kinsella, about her Commonwealth Games and European Championships successes.

Galerie du The

Among 18 stars at Great Taste 2022, Galerie du Thé’s Luyeh Red tea was awarded a rare 3 stars for its “extraordinary” taste.

Loose Tea

If you are a loose leaf tea novice then let us help guide you through the wonderful world of loose tea, in our beginner's guide.

UAE Factory

We are proud to publish the Ahmad Tea Sustainability Report for 2021/22 - a summary of the achievements by our company in the last 18…


Explore our exclusive range of teas!