We are proud to publish our Sustainability Report for 2021/22. Our guiding principle is to focus on the quality of our tea, but in doing so it is vital that we help ensure a prosperous and sustainable future for the planet, tea industry and everyone who works alongside us. The report is a summary of the work and achievements by our company and our network of distributors in the last 18 months.
None of it could be possible without the love of our tea drinkers and that is why for this year and every year coming, we are committed to inspiring the love of tea.
Sustainability Report 2021/2022View Report
Our charity work and sustainability goals are integrated into the very way we do business and we concentrate our efforts in four main areas where can make a real difference:
- Reducing our impact on the environment
- Access to education and employment
- Right to clean water and sanitation
- Right to health
Read our Sustainability Report to find out how we are striving to be more earth-friendly and show leadership in reducing the impact our business has on the planet.
Through our distributor match-funding platform, we invite our exclusive distributors to propose charity projects for us to invest in together.
Direct action ensures our charity giving model carries no administration costs and remains sustainable. Our global charity projects are funded by a minimum of 20% of our profits every year and seek to help the most vulnerable in the world, targeting education, clean water and health.
When we look at donating to a project or a charity, our starting point is to analyse whether our help is really going to make a difference and whether that change will sustain itself across generations. Sustainability is that bridge between now and the future.
You can find out more about all of the projects in the report.
Period Poverty – supporting Women in Malawi
Ahmad Tea's commitment to making a difference extends beyond providing quality tea products. In 2022 we started supporting Ufulu, a Malawi-based charity working to end…
Employee Spotlight – Tracey Wakelin
Tracey Wakelin leads the global marketing team at Ahmad Tea. She is responsible for driving the marketing agenda. We caught up with her over a…
Sleep: Are you getting enough?
Getting the right amount of good quality sleep can be critical to how we function during the day. If you've ever had a period of…
Employee Spotlight – Gary Winslade
This month we caught up with Gary Winslade, Ahmad Tea’s UK Sales Manager to understand more about the brand’s plans for the UK market.
Employee Spotlight – Hamideh Sarvmeily
We caught up with Hamideh over a cup of tea to get her views on what it is like to work at Ahmad Tea and…
Ahmad Tea in Harrods
We are excited to announce that our Beyond the Leaf caddies are available now in the world's most iconic department store Harrods. Our luxury sub-brand,…
High Tea: Musings of a Mountain Climber
Amir Bagheri, Head of Channel Strategy at Ahmad Tea explains his plans for the business and how an expedition to the Alps in the Summer…
From Niger to Loughborough: Sponsored Student Q&A
A Q&A with Ahmad Tea sponsored student from Niger, studying for a Masters Degree in Water Management at Loughborough University.
Christmas Collection 2022
Ahmad Tea is delighted to unveil its new Christmas gift selection for 2022. with tea treats galore for everyone to enjoy.